Poppin Poms

Back in 2021, we set out on a mission to inspire the UK to pop more pomegranate seeds, to showcase just how delicious, nutritious, and versatile this vibrant fruit can be.

We’ve brought this to life through 'Poppin Poms', our multi-channel campaign featuring a dedicated website, social media content, influencer collabs, PR campaigns & advertising.

The results?

In that time UK retail pomegranate seed sales have doubled to £40 million, so we know we're onto something!

Last year we saw one of our influencer posts hit 5.1 million views and this year we mixed things up again with a new influencer campaign, challenging creators to swap ingredients in viral recipes for pomegranate seeds and the results are poppin’! We also created new recipes set to inspire UK media, so keep your eyes peeled!

If you're keen to make your pomegranate seed sales pop, then talk to us today!

Or if you're keen to give your pomegranates that pop they deserve, head over to poppinpoms.com for more ideas & inspiration.