Prepared fruit can still cut it

The prepared fruit category continues to face challenges linked to food inflation and the cost-of-living crisis. However, we've found growth in two key areas: the food-to-go offer and in-home/event-led snacking.

Using our fresh cut, fresh thinking insight and innovation, we have provided convenient, cost-effective ranging and product solutions, resulting in a significant increase in our market share.

"Key to future category growth is identifying avenues to attract new consumers and play into a broader set of meal occasions" says Andrew.

Find the full article from the the FPJ here: https://desktop.fpj.co.uk/2023...