Whilst we’re busy planning our next Poppin’ Poms campaign in the lead up to the summer, we wanted to take a moment to celebrate the results from our 'Pour.Pop.Pom' winter campaign, which helped shine a light on prepared pomegranate seeds through seasonal-inspired influencer content.
Our social media campaign reached more than 1.2 million people and delivered nearly 100k engagements, showing just how much excitement there is around pomegranate seeds.
With prepared pomegranate seeds growing at double the rate of the total category, the momentum behind poms is only getting stronger, and we’re proud to be helping drive that growth.
Stay tuned to see what’s next for Poppin’ Poms, or get in touch to find out how we can help support your prepared fruit category.
